The CGI of the proposed new hotel complex looks awful: Boring with a capital B. And of course too dense, too tall, too wide so that it would cast a huge shadow to the north, ironically across the Novotel! With many existing hotels we do NOT need another 800-bed hotel in Hammersmith Town Centre. We need something else. Perhaps something educational (but pollution is high at this site). Perhaps something wih sports activities. Perhaps something totally specialised, like a "vertical hydroponics farm" for the supermarkets nearby. These are off the cuff ideas. Just not (1) luxury flats (2) international bland hotels and (3) offices. We have plenty of all these already. Ideas to Dominus and H&F planners on a postcard (or e-equivalent!), please.

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